The Mexican catering Olds Diaries
The name REO arrived from the initials of his title, but was meant to be an acronym, and thus pronounced being a phrase. In some cases it was spelled as "Reo" to emphasise this pronunciation. Olds served as president (right until 1925) and later on chairman of REO. The band REO Speedwagon took its title with the REO Speed Wagon light delivery truck